Plufy's World — Privacy Policy

Effective date: November 9, 2026

In short

  • Plufy's World does not collect personal data that identifies you. It asks for no account, sign-up, name, email, photos, location permission or microphone.
  • Game progress is stored only on your device; it is never sent to us or anyone else.
  • The game shows ads through Google AdMob. Every ad request is made for non-personalized ads, with Google's child-directed treatment tag and the strictest content rating (G). The app does not request the advertising identifier (IDFA) and never asks for tracking permission.
  • There are no in-app purchases in the app.
  • To improve the game, anonymous usage statistics (which screens are opened, which book page is finished or left unfinished and how long it took) are collected with Google Analytics for Firebase. They are not linked to your identity, are not used for advertising or tracking, and are deleted after 2 months (see section 6).
  • Web demo (huseyindol.com/games/plufy): no ads, no purchases and no analytics tools. Progress is kept only in your browser's local storage (localStorage). Read-aloud (if available on the web) uses the browser's own speech engine. The site hosting the page keeps its own server logs under its own policy.

1. Who we are

Plufy's World (Turkish name: Plufy'nin Dünyası) is a storybook game for families, developed by independent developer Hüseyin DOL. This policy applies to the iPhone app and the web demo. Contact: huseyindol@gmail.com.

2. What the game itself handles

To work, the game stores only the following information locally on your device. It never leaves the device, is not sent to us and is not shared with anyone:

  • Progress: finished pages, stars and the colors made in the colors book
  • Settings: sound effects, music, vibration, read-aloud and language preference
  • Whether the tutorial has been shown, and the number of finished games (for ad frequency)

In addition, the anonymous usage statistics described in section 6 are sent to Google Analytics for Firebase. The game does not ask for or collect names, email addresses, phone numbers, photos, voice recordings, precise location, contacts or any other personal data. There is no chat, sharing, user-generated content or social media in the game.

3. Advertising (Google AdMob)

Plufy's World is free and supported by ads. Ads are served by Google's ad service Google AdMob through the Google Mobile Ads SDK built into the app.

Settings we use for ad requests. The app makes every ad request with these settings:

  • Child-directed treatment (Google's "child-directed treatment" and "under age of consent" tags): according to Google, these tags turn off personalized (interest-based) ads and remarketing, stop requests to third-party ad measurement services, and prevent the advertising identifier (IDFA) from being transmitted.
  • A request for non-personalized ads.
  • Strictest content rating: only ads suitable for general audiences (G).
  • The app does not request Apple's App Tracking Transparency (ATT) permission, so iOS does not give the app an advertising identifier. There is no tracking in the app.

Information Google may process. According to Google's data disclosure for the App Store, the Google Mobile Ads SDK may process the following information from the device to serve and measure ads, prevent fraud and improve its service:

  • The IP address, which may be used to estimate the general location of the device (not precise location)
  • A device identifier: the advertising identifier or another app- or developer-scoped device identifier. Because of the settings above, the advertising identifier (IDFA) is not transmitted; Google may use an app-scoped identifier.
  • Product interaction: app launches and interaction with ads (e.g. an ad being shown or closed, video views)
  • Advertising data: the ads that were shown
  • Diagnostics: the SDK's crash logs and performance information (e.g. launch time)

How Google uses this information is governed by its own policies: Google Privacy Policy · How Google uses information from sites or apps that use our services.

When ads appear.

  • Ads never appear during play; they are shown only after a book page is finished, on the way back to the book.
  • The first 3 games are ad-free; after that one ad every 3 finished games (the first ad appears at the 6th finished game) and no more than 6 per session. There are no ads in the tutorial, at launch, on the meadow, on the picnic screen or in Settings.
  • Tapping an ad may take you outside the app (to the App Store or a website).
  • Without an internet connection no ads are shown and the game simply continues.

4. In-app purchases

There are no in-app purchases in the app; neither the game screens nor Settings contain purchase offers. The app does not ask for or process any payment information.

5. Read-aloud

In the colors book, the color and object name on a finished page are read aloud using the iPhone's built-in speech voice. This happens entirely on the device and works offline; nothing is recorded and no data is sent. Read-aloud can be turned off in Settings.

6. Analytics (Google Analytics for Firebase) and crash reports

To understand which parts of the game are enjoyed and which pages are hard, and to improve the game, the iPhone app uses Google's Google Analytics for Firebase service.

What is collected. Only the following in-game events are sent, using fixed names and numbers:

  • The screen that is opened (meadow, picnic, books, play, Settings)
  • The book that is opened; the number of the page that is started, finished or left unfinished, the play time (in seconds), whether the page had been finished before, and the stars earned in the colors book
  • A book being completed and an interstitial ad being shown
  • App usage measured automatically by Google: first open, number and length of sessions, app version, device model and operating system version
  • A random app instance ID specific to this installation of the app (not the advertising identifier; it is reset when the app is deleted) and an approximate location at country/city level derived from the masked IP address (the IP address is not stored)

What is not collected, and the settings we use.

  • No names, email addresses, free text, user IDs or advertising identifier (IDFA) are sent. The version of Firebase without advertising identifier support is used, and the app never asks for tracking (ATT) permission.
  • Analytics data is not used for advertising: ad storage, ad user data and ad personalization consents are off, and registration with ad networks is off; Google Signals and advertising links are not used. The data is not combined with other companies' data and no tracking takes place.
  • This information is not linked to your identity; we only look at aggregated statistics (e.g. "the share of players who finished page 3").

Retention. Event-level analytics data is kept in Google Analytics for 2 months and then deleted automatically; aggregated reports (counts) contain no personal information.

The web demo has no analytics. How Google processes this information is governed by its own policies: Google Privacy Policy · How Google uses information from sites or apps that use our services · Data privacy in Google Analytics.

Crash reports. The app contains no separate crash-reporting tool (apart from the Google Mobile Ads SDK's own diagnostics described in section 3). If "Share With App Developers" is turned on on your iPhone, Apple may share crash and performance reports that contain no personal information with us; this is managed by Apple and can be turned off in iPhone Settings → Privacy & Security → Analytics & Improvements.

7. Children's privacy

Because children in the family may also play Plufy's World, we designed the game not to collect personal data that identifies anyone. We do not knowingly collect personal data from children. We aim to follow the principles of the U.S. Children's Online Privacy Protection Act (COPPA), the EU General Data Protection Regulation's provisions on children (GDPR) and Turkey's Personal Data Protection Law No. 6698 (KVKK).

  • Every ad request is made non-personalized and with Google's child-directed treatment tag for COPPA (see section 3).
  • Analytics collects only anonymous gameplay statistics; no advertising identifier, user ID or free text is sent, and it is not used for advertising (see section 6).
  • Settings and external links such as this privacy policy are behind a parental gate: on the picnic screen where the three books are, press and hold the gear icon in the top-right corner for 1.5 seconds.
  • There are no accounts, chat, user-generated content or social media in the game.

8. Data retention and deletion

The information the game itself stores (progress, settings) stays on your device. To delete it:

  • Settings → Reset everything: progress, stars, tutorial status and settings are deleted and the game starts as if newly installed.
  • Deleting the app removes all of the game's data from the device and also resets the app instance ID used for analytics.

The anonymous event data sent to Google Analytics is deleted automatically after 2 months (see section 6).

Information processed by Google for its ad service is retained according to the periods and rules in Google's privacy policy. For requests about this you can contact Google or us (huseyindol@gmail.com); we will be happy to help.

9. Your rights

Depending on where you live (e.g. GDPR, KVKK), you may have the right to access, correct or delete your personal data and to object to its processing. Because we do not collect personal data that identifies you and do not link analytics data to your identity, we hold no records we could match to you; you are still welcome to send us any questions or requests at the address below. You also have the right to lodge a complaint with your local data protection authority.

10. Changes

We may update this policy when the app or the law changes. The current version is always published on this page with its effective date. If there is a significant change (for example, a new type of data or a new ad network), we will also mention it in the app update notes.

11. Contact

Hüseyin DOL (independent developer) · Email: huseyindol@gmail.com · Web: huseyindol.com · Support page: https://huseyindol.com/games/plufy/support